QNet Signs on Legendary Cricketer as Product Ambassador
Does the name Muttiah Muralidaran ring a bell? In every single cricketing nation, it would bring to mind the image of a legendary Sri Lankan cricketer, revered and admired by millions of doting fans who will not stop at anything to watch him in action!
Muralidaran’s commitment to his game, goal-oriented focus, resilience and integrity inspired QNet to appoint him as the company’s Product Ambassador recently. The news was officially announced to the media at an exclusive press launch today (30 September) at the company’s regional headquarters in Singapore.
During the event, QNet told members of the media that the three-year appointment was made upon Muralidaran’s retirement from Test cricket, on 22 July 2010, coinciding with his extraordinary achievement when he made world history as the first bowler to take 800 test wickets, unbelievably bowled with the very last ball of his career that resulted in Sri Lanka beating India.
At today’s press launch, Muralidaran was excited to announce that he will now be endorsing all the exclusive products distributed by QNet, particularly the wellness and energy range.
“My fitness has always been my secret to playing good cricket. But I discovered that there are wonderful products that could be used to enhance our natural energies. I got hooked when I discovered the QNet range of energy products. And as I began to use each one, I discovered that my energy levels actually improved, so I am more than happy to endorse these products,” he said.
At a special press conference held afterwards, QNet Regional Director for Singapore, Mr Zaheer Merchant, also took the opportunity to speak about why the company had appointed the cricketer to represent its brand image. He said that Muralidaran embodies all the core values that the company stands for: Service, Teamwork, Integrity and being Results Oriented.
Singapore was specifically selected as the venue for the event because it is the regional headquarters for QNet’s travel and lifestyle division, under which the company’s wellness and energy products are developed, and also because the Island State is an extremely cricket-playing nation.
“Our (Singapore’s) national cricket team has been an associate member of the International Cricket Council (ICC) since 1974, and has played in every ICC World Cup qualifier, except in 1995 and 2005,” Mr Merchant explained.
Earlier, Mr Merchant had also presented a cheque for S$10,000 to the Singapore Cricket Association (SCA) president, Mr Imran Hamid Khwaja. The funds will be channelled towards training young cricketers in Singapore.
For further updates about our new ambassador, keep visiting Murali’s Pitch on the QNet blog!