QNET has secured its own top-level domain .quest, one of only a few hundred companies in the world to be part of the first wave what will eventually transform almost every URL on the Internet.

QNET Chief Information Officer Malcolm Chiu formed part of a panel discussing about the new generic top-level domains (gTLDs) at the Asia Pacific Digital Marketing & gTLD Strategy Congress in Hong Kong last week.

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Malcolm found himself in esteemed company, having the privilege of sitting alongside Senior Legal Counsel Karen Law from Alibaba, the Chinese eCommerce site which by some measures is the biggest online commerce company in the world.

“I am very excited that we have applied for our very own .quest top-level domain, it’s a hybrid of QNET’s global brand and global community. We really look forward to taking full advantage of this for our IRs moving forward,” says Malcolm.

One of the speakers at the Congress, Roland LaPlante from Afilias said in his address that the new top-level domains are a game changer.

“In the future, all companies will want to own their brand domain and move all their online presence there where they have full control. The companies who get their own gTLD in this first round will have a tremendous advantage over the companies who follow which will at least be 24 months away if not more,” said Roland.

QNET has already begun thinking about how it will use the .quest domain but you’re not likely to see it anywhere before early 2015.

Watch this space!

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