Bernhard H. Mayer: How a German Mint Started Making Swiss Watches
The brand Bernhard H Mayer® was born out of the historic Mayer Mint in the jewellery and watch-making town of Pforzeim, Germany and was founded in 1871.
The Mayer Mint has long been known for the unmatched skills of its mint masters in crafting all kinds of numismatics, from commemorative coins and medals to legal tender and other precious metal products.
In recent years, the mint has produced coins and medallions commemorating historical leaders and personalities such as Mother Teresa, Pope John Paul II, John F. Kennedy and Lady Diana.
So how did a mint expand into the world of horology?
At the turn of the 19th century, embossed and engraved covers of quality pocket watches were becoming indispensable accessories to enthusiasts; a significant fashion and reputational statement that signified the owner’s taste, wealth and family heritage. Bernhard H. Mayer I, the family patriarch took on the hobby of engraving watch covers and it was this hobby that later laid the foundation of the Bernhard H Mayer® brand of watches.
Nearly 100 years later, the Mayer family formed an alliance with CIMIER, a Swiss watch brand whose history goes back to 1924. Today, most Bernhard H. Mayer® watches are produced in the workshops of CIMIER in the watch-making canton of Baar in Switzerland.
With a successful move into the high-end world of watches, the next natural step was expansion into the closely linked multi-billion dollar jewellery industry. Branded jewellery accounts for around 20 per cent of the overall jewellery market today, with a major potential for growth among emerging-market consumers and young consumers who turn to brands as a means of self-expression and self-realisation.
Today, the Bernhard H. Mayer® brand is synonymous with luxury, backed by a rich tradition and more than a hundred years of knowledge and experience in the craft of precious metals.
To view the full range of Bernhard H. Mayer® products, please visit www.bhmayer.net.
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