QVI Club is pushing into Russia with a major advertising campaign which started over Christmas and features ads on buses and in train stations across the city of Saint Petersburg.
Global Head – Business Development & Network Support (Hospitality) Mirko Francioni says Russia is one of QVI biggest markets.
“This is the first time we have tried conventional billboard style advertising and we felt Saint Petersburg would be a great place to try it out. It’s also a fantastic way to lend added support to our Network in the area” explains Mirko.
The Russian language ads urge commuters to dream big about their holidays and to make them happen with QVI and QNET.
The campaign includes buses with their exterior fully covered in QVI advertising and many more featuring QVI advertisement inside the back of the bus. Additionally, three MRT stations feature backlit QVI ads
On January 15, the current Christmas themed ads will be replaced with new ads with the tagline, “Dreaming about a vacation? Start your journey today with QVI Club.”