Showing its deep commitment to providing safe drinking water solutions, QNET launched its brand new state-of-the-art water filter HomePure Nova at an exciting media roundtable hosted in Dubai. The roundtable was a public pledge by QNET to continue its efforts to provide clean, healthy and great tasting water through its world class quality HomePure range of water filters.

At a media roundtable, HomePure shed light on taking the essential steps towards water cleanliness, and the importance of having water filtration systems at home. The Managing Director of NSF Middle East Christian Kurdy discussed several key water-related topics such as:

  • The NSF’s perspective on water safety and hygiene.
  • Safety and health and its relationship to clean water.
  • Water safety solutions and its role in global development
  • The consequences of unsafe drinking water, poor sanitation and inadequate hygiene.
  • The role of NSF as a public health organisation and the advantages of being certified by a third party.

The most crucial part of the media roundtable was the introduction of NSF/ANSI 401 which is the newest NSF certificate given to HomePure for Emerging Compounds Reduction. To put things in perspective, HomePure Nova is one of only SIX manufacturers worldwide to receive all three certificates for one product!

Kurdy went on to endorse the brand new HomePure Nova. “Attaining the NSF International certification means that the product can be trusted as it has undergone several tests. HomePure is certified by NSF which means that its claim about producing fresh clean water is true. The new HomePure Nova integrates 35+ UltraTech Filter Technology, which NINE-stage filtration to give you clean and safe drinking water,” stated Kurdy.

The HomePure Nova has received the NSF/ANSI 401 certification which means the filter has the ability to reduce emerging contaminants like some prescription OTC drugs, flame retardants, detergents, new types of pesticides and herbicides. While not a public health issue, the contaminants covered in NSF/ANSI 401 have been detected in drinking water supplies at trace levels and can affect some consumers’ perception of drinking water quality. In fact, an independent survey conducted on behalf of NSF International indicated that 63 percent of Americans are concerned about pharmaceuticals and other contaminants in their drinking water. A big majority of the world’s population’s access to clean drinking water is under threat due to the intrusion of saline acids, salts, and toxic wastes into natural water resources.

HomePure filters have always been best-in-class for household use because they use ultrafiltration(UF) as the primary method of filtration. This is made better in HomePure Nova, which now uses the new 35+ UltraTech Filter Technology, means it reduces 99.9999% of bacteria and 99.99% of viruses, the maximum reduction rate tested and allowed by technical test reports. It also includes Microban Antibacterial Technology, which is built-in to HomePure Nova’s water tank, head adapter and LPDE hose to help prevent the growth of bacteria, mould, and mildew to ensure the best performance of the filtration system

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