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The Positive Impact Of Direct Selling Around The World



We have spoken a lot about the pros of Direct Selling and why it is a smart, 21st-century business opportunity of choice. However, the positive impact of direct selling can be seen succinctly in the latest 2018/19 annual report of the World Federation Of Direct Selling Associations (WFDSA). It is written and statistical proof that direct selling is the future!

What Is The WFDSA?

The WFDSA is a leading international non-profit founded in 1978 by 12 Direct Selling Associations (DSA). It represents the global direct selling in over 170 countries and has its head office in Washington, DC, the capital of the United States. The WFDSA contains more than 60 national and regional DSAs who share a passion for ethical business practices and for raising awareness about direct selling worldwide.


As a member of many local DSAs in the countries in which we are active, QNET follows the tenets of the WFDSA. These include the implementation in localised codes of the WFDSA World Code of Ethics for Direct Selling, a living document that is regularly updated to meet the demands of direct selling.  We are also committed to #QNETPRO (our pledge to upholding ethical business practices) and to consumer protections, putting our IRs first above all else.

The Global Impact Of Direct Selling

As a USD 193 billion industry, direct selling is a force to be reckoned with, and not just monetarily. Globally, the direct selling industry has 118.4 million Independent Representatives as of the 2018/19 financial year. It is proof that as a path to entrepreneurship, direct selling is not limited by geographic location, educational qualifications, race, gender or social class.

Here are a few ways in which the positive impact of direct selling can be seen worldwide.

– Direct Selling Contributes Towards The Health Of National Economies

The direct selling industry has always displayed sustained growth over the years. During the 2015-2018 period, it has seen an annual growth rate of 1.7%. No other industry has seen quite such a steady trend, meaning not only are we part of a successful industry, but we also get to contribute strongly towards our national economies! How great is that?

– Direct Selling Provides Strong And Steadily Growing Sales-Force

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Direct selling contributions to a nation go beyond just economics. Its contributions to entrepreneurship and national employment rates are undeniable. By offering inclusive opportunities to a diverse range of ages and backgrounds, choosing direct selling is a no-brainer. As of the latest WFDSA report, direct selling is an entryway into the Collaborative Economy for Millennials and Baby Boomers alike.

– Direct Selling Empowers Women

Women continue to be the driving force behind the direct selling sector’s success. While the number of both men and women joining direct sales has increased year-over-year, direct selling empowers female entrepreneurs globally at a rate higher than any average business undertaking. As of the latest WFDSA numbers, women constitute 74% of the Independent Representatives globally.

– Direct Selling Provides Youth Entrepreneurial Opportunities

28% of the distributors worldwide are under the age of 34! The flexibility and the long-term opportunities for supplementing income, and the fact that you don’t need special experience or education to be part of this thriving industry is what draws the youth to direct selling and keeps them out of unemployment.

In a time when it’s becoming increasingly difficult to secure a steady job and to connect with other like-minded people, direct selling provides both opportunities to those who are willing. QNET, as a direct selling company, is not only effective financially, but manages to build communities and bring people together all over the world while contributing to the economy and workforce positively.

You can now download the WFDSA 2018/19 Annual Report by clicking the link. What statistic surprised you? And what number impressed you? Leave your thoughts in the comments section. Don’t forget to share this article with your friends and family so they can be aware of how wonderful direct selling is!


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