Business success: Lessons from a galaxy far, far away

Toys. Clothes. Lunch boxes. Theme park rides. All these and more have contributed to Star Wars becoming the massive multi-billion dollar business it is today. Yet under the impressive marketing ideas, and beyond tales involving spaceship battles, lightsaber duels and strange aliens on even stranger planets, at the heart of the franchise lies the real … Continue reading Business success: Lessons from a galaxy far, far away