When you go to any place, meet any person, or attend any event, what is the very first thing you notice? Almost certainly, it is how people look. No matter how the saying goes, how you look will leave a lasting impression.
In network marketing or direct sales, how you appear to a prospect is what lets them know you’re worth their time. Few people are inclined to give their time to someone who is poorly dressed because it could signify that a) you lack credibility to back up what you say, and b) you don’t respect me enough prospective customer to prepare properly.
The way we dress is a form of self-expression and if what you want to express is a professional, well-meaning, successful image, then you must dress as professional, well-meaning, successful people do. It’s a lot easier than it looks and can be summed up in 3 tips on how to dress in network marketing:
- Always be neat. Make sure your clothes are free from stains and in good repair. Check your teeth and fingernails for stains as well, and maintain a clean and manageable hairstyle.
- Dress conservatively and comfortably. It’s best to err on the side of modesty. Two-piece business suits in basic colours are a very good bet. Also, ensure that what you wear will support a good flow of conversation as you interact with your prospect. This means keeping your pockets empty to avoid distracting bulges or sounds and bringing a light, well-organised portfolio case for your presentation materials—if you can present using a tablet, all the better.
- Wear a genuine smile. Always approach with the right balance of a friendly and serious demeanour. Keep a straight (not stiff!) posture, maintain a comfortable distance, keep your eyes from wandering away from your prospect and be mindful of your gestures.
While direct sales is more than a beauty contest, your appearance says a lot about you and plays a significant role in your success. So own a look that works for you and live up to it for every prospect and you’ll get where you want to be.