V Partner Arun George had a blossoming career in the corporate world at an early age, but in 2000, he decided to go full-time with network marketing – and he hasn’t looked back since.
Now, he is an esteemed V Partner and global mentor in the V Family. He talks about the biggest common mistake in network marketing that negatively affects the reputation of the industry.
What is the biggest common mistake in network marketing that affects the reputation of the industry?
The biggest mistake, in my opinion, is having the wrong expectation. I don’t know if there is a better word for that, so let me explain it. People sometimes get into our business with all kinds of wrong expectations, and when they have these wrong expectations, they approach the business the wrong way. They don’t put in the effort that is required, and when they don’t put in the right kind of effort, they obviously don’t get the right results. And soon they give up. People who enter with the wrong expectations end up quitting almost within a few days; that is the biggest problem in our business.
When you look at network marketing, one major complaint up there is that there are only a few people who become successful in it. Whether that may be true, the nature of the business makes success dependent on what we do and don’t do. When people enter the business, they think it is some kind of get-rich-quick scheme, or that their upline is going to work for them, or that they just need to bring in a few people to make them rich overnight. All these are wrong expectations, and shows that they really don’t understand what they’re getting into.
For us to become successful in anything, we need to really understand what we’re getting into. If you’re getting a law degree and you don’t know what it takes to get that, chances are within a few months, you’re going to quit. The people who complain about college are the same. Likewise, we need to understand that what we’re getting into is a business. While there are different people here to help us with training and various other tools, it is a business, and it takes business-like focus, business-like dedication, business-like effort to become successful.
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