Malou-Caluza-Big-Data-2014

Big Data helps us learn about and connect more deeply with our customers and Independent Representatives says QNET Director of Operations and Chief Marketing Officer Malou Caluza speaking as part of a panel at the Big Data & Analytics Innovation Summit in Hong Kong on 27 May.

Big Data plays a large and growing role in helping organisations like QNET mine the data it already has to gain more meaningful insights into what global customers want.

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By applying analytics to our customer database we learn more about customer behaviour to identify ways of supporting the network even more.

In the executive panel, Malou has the privilege of speaking alongside fellow executives from China Construction Bank, Lane Crawford, UBM and eBay.