In sports and in direct selling, you must:
Dream. Perform. Achieve.
Q. What does the world of sports and the Direct Selling profession have in common?
A. Three very important things that create one powerful formula for success.
In sports, and in direct selling, you must: Dream. Perform. Achieve.
In fact, sports and network marketing have absolutely everything in common. But it all starts with a dream, which leads to performance, which paves the way for achieving your dreams…
It is a dream that nourishes the motivation and dedication required to perform at the very peak of one’s ability to achieve greatness. It is this dream that pushes us to get up one more time than we fall down and to face any challenge with the knowledge that a challenge is simply an opportunity to perform and to ultimately achieve what we want in life.
It’s such a simple recipe: Dream. Perform. Achieve. In direct selling, we must have a dream, our goals, and a driving vision. In the sporting arena, without a dream, a future champion may never hold a baseball bat, or may never kick a football. QNet and the field of sports are both platforms for performance, that raise up anyone who stands upon them.
It is for this reason that QNet has always considered sponsorship of various sports as an integral part of ‘who’ QNet is. The thrill experienced by an IR when a race car speeds past, emblazoned with the QNet logo, is akin to the rush of seeing a prospect become a Direct Referral. The exhilaration of seeing QNet splashed across the football field as a penalty shoot-out determines the outcome of a match is on par with the elation to helping a Downline purchase their first product. It’s addictive. It’s powerful.
Through strategic sponsorships in sports, QNet has built a solid and global brand reputation and identity, in turn instilling even greater confidence in the QNet name for customers, IRs, prospects and the media. Such sponsorships is helping QNet become a household name, appearing at matches and on prominent sports TV channels such as ESPN Star Sports.
PRODUCT AMBASSADORS (Cricket & Golf)
Teaming up with sporting greats who are iconic heroes in our key markets and who love our products is one way that QNet has leveraged off the parallels between direct selling and sports. World record-holder and one of cricket’s all-time greatest bowlers, Muttiah ‘Murali’ Muralidaran, is proudly QNet’s official Product Ambassador, with a particular penchant for QNet’s Amezcua and Veloci-Ti energy brands, Bernhard H. Mayer® watches, getting away on QVI Club holidays, and staying in touch while travelling thanks to the telecommunication solutions of the In-Voice range of products. Joining Murali as a lover of the energised Veloci-Ti performance pendants is top Asian golfer Thongchai Jaidee, who is the official Brand Ambassador of QNet’s Veloci-Ti. The World Top 50 pro golfer wears the titanium performance pendant in every tournament and practice session, as well as in his day-to-day life to give him the added boost of enduring energy that his lifestyle demands.
Since last year, QNet has been the Official Direct Selling Supporter of the Asian Football Confederation (AFC) Champions League (ACL), helping to raise the bar of Asian football across many of our key markets, and ensuring hundreds of orange-clad IRs are cheering on their teams at matches across Asia, the Middle East and Oceana. Also on the football field, we have been involved in the high-profile training camp in Switzerland for the Brazil National Football Team in 2006, ahead of the FIFA World Cup. Camps such as these show the power of teamwork, discipline, and hard work; attributes known to any networker. In another type of football, since earlier this year, QNet has also been the Official Gold Sponsor of the Hong Kong Football Club (HKFC) Rugby Section.
Other sports sponsorships have been on the badminton courts where QNet was the naming-rights sponsor (through the QI Group) of the QI-IBF World Badminton Championship in England (2003) and Spain (2006). In 2009, QNet once again rallied behind badminton, a popular sport throughout our key Asian markets, for the Yonex-Sunrise Open Badminton Super Series (2009).
One of the biggest areas of sports sponsorships for QNet has been on the racetrack. In 2006, the company became the title sponsor of motorsport team Team Meritus in the 2006 Formula V6 Series, which then developed into a sponsorship of the CIMB Team QI-Meritus motorsport team, who were crowned champions of the 2007 Formula BMW Asia Series in China. In 2008, the company’s motorsport involvement increased by becoming the key sponsor and partner of Team Malaysia QI-MeritusMahara.com in the inaugural GP2 Asia Series in 2008, the official feeding ground for the elite Formula 1 championships. The sponsorship continued through to 2010, when the team placed fourth overall in the championship, with Team Malaysia QI-MeritusMahara.com drivers receiving podium finishes throughout the Series and gaining plenty of media coverage.