QNet Sets the Benchmark in the Middle East’s Biggest eCommerce Event
In what is considered as the Middle East’s best attended and biggest event for digital marketing and online business, the QNet name became well-received and associated as being the best of the breed in eCommerce and Networking at the recently concluded Internet Show Middle East 2011 presented by Yahoo! Maktoob at the Abu Dhabi National Exhibitions Centre, U.A.E.
With attendance of more than 2,000 attendees from big, medium and small businesses and government all eager to source ideas, solutions and products revolving around the Internet business, the prominent QNet stand displaying eCommerce merchandise and products was visited by none other than H.E. Mohamed Nasser Al Ghanim, Director General of TRA; Ahmed Nassef, Vice President & Marketing Director of Yahoo! Maktoob; Osman Sultan, Chief Executive Officer of Du; and Ali Al Ahmed, Chief Corporate Communications Officer of Etisalat, right after the event opened.
Having successfully integrated the direct selling business model (traditionally referred to as door-to-door selling) with an eCommerce-based platform for its lifestyle and life enhancing products, QNet’s e-Commerce environment includes a website which serves as a hub of information, a Virtual Office and eStore, various social media outlets, personalised websites for its Independent Representatives, mobile platform applications, and a 24/7 multilingual contact centre offering assistance by phone in 24 languages.
QNet Chief Operating Officer Dave Osh gave a presentation on the topic of “The Convergence of the Internet and Direct Selling,” wherein he expounded on the five enablers and the roles they play, namely: e-Commerce, mobile technology, social media, digital marketing, and business integration. He emphasised the importance of looking at the back-end first, which will then support all the four other elements, and spoke of the importance of maintaining a balance for all these elements. Mr Osh was also on a panel seminar discussing “eCommerce & Payments in Today`s World” along with other executives from the telecommunications and banking industries. And just recently, our QNet COO was a keynote speaker at the Asia e-Commerce Conference held from 4-5 October 2011 at The Garden Hotel in Mid Valley, Kuala Lumpur. Mr Osh spoke on the topic of “Challenges and Solutions of International eCommerce Product Fulfilment”.
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