That is what happens when a leading direct selling company – home to millions of global entrepreneurs – partners with one of the most iconic brands in the world.
At a press conference earlier today, Virgin Racing announced QNet as their new partner in F1 for the next three years. The announcement was made on the eve of the biggest racing weekend of the year: the F1 Championship grand finale, at the sophomore Formula 1 Etihad Airways Abu Dhabi Grand Prix.
The partnership marks a momentous evolution of QNet’s support of the motorsports arena, building on a legacy already established through podium-placing sponsorships of Team Meritus in the 2006 Formula V6 Series, 2007 Formula BMW Asia champions CIMB Team QI-Meritus, and the successful Team Malaysia QI-MeritusMahara.com in 2008-2010 in the GP2 Asia Series.
And now, QNet’s legacy of championing the world of motorsport continues by shifting gear onto the track of the greatest and fastest of them all: Formula 1. And what better team to partner with than Virgin Racing; a brand known as much for its think-outside-the-box and entrepreneurial spirit as that of QNet’s Independent Representatives.
Joining together in racing supremacy, QNet and Virgin Racing have embarked on the three-year partnership effective next year, but are utilising the huge finale weekend in Abu Dhabi as the platform to announce the powerful partnership between two like-minded lifestyle brands.
“We are excited to be involved with Formula 1 and thrilled at our partnership with the dynamic Virgin Racing Team. This is going to be a long ride together,” said QNet Managing Director, Mr JR Mayer.
“We believe that Virgin Racing will best represent our company. Virgin Racing made the debut on the Formula One this year; QNet also started a new era of our company this year. Virgin Racing is an ambitious team and so are we,” he said.
“This foray into Formula 1 marks a first for us, and indeed a first for the Direct Selling profession as well.”
This weekend’s grand finale F1 weekend not only marks the introduction of QNet as the official direct selling partner of the Virgin Racing F1 team, but will also represent just the second time that the Abu Dhabi Grand Prix has been held. Adding more fuel to the excitement of this weekend, the Yas Marina Circuit will act as the stage for the historic four-way tie for the drivers’ championship; never before have four drivers been within reach of the drivers’ championship, only to have it all decided at the last race of the series!
Set against the beautiful backdrop of Abu Dhabi, this weekend is one that you do not want to miss!! And if racing is not your thing, QNet also proudly presents the football final weekend of the AFC Champions League! So, be sure to stay tuned to QNet Blog, and QNet Official’s Facebook and Twitter streams to have all the updates from this super sports weekend with QNet!
Want to know more about QNet and our sports sponsorships? Read on…
In sports and in direct selling, you must:
Dream. Perform. Achieve.
Q. What does the world of sports and the Direct Selling profession have in common?
A. Three very important things that create one powerful formula for success.
In sports, and in direct selling, you must: Dream. Perform. Achieve.
In fact, sports and network marketing have absolutely everything in common. But it all starts with a dream, which leads to performance, which paves the way for achieving your dreams…
It is a dream that nourishes the motivation and dedication required to perform at the very peak of one’s ability to achieve greatness. It is this dream that pushes us to get up one more time than we fall down and to face any challenge with the knowledge that a challenge is simply an opportunity to perform and to ultimately achieve what we want in life.
It’s such a simple recipe: Dream. Perform. Achieve. In direct selling, we must have a dream, our goals, and a driving vision. In the sporting arena, without a dream, a future champion may never hold a baseball bat, or may never kick a football. QNet and the field of sports are both platforms for performance, that raise up anyone who stands upon them.
It is for this reason that QNet has always considered sponsorship of various sports as an integral part of ‘who’ QNet is. The thrill experienced by an IR when a race car speeds past, emblazoned with the QNet logo, is akin to the rush of seeing a prospect become a Direct Referral. The exhilaration of seeing QNet splashed across the football field as a penalty shoot-out determines the outcome of a match is on par with the elation to helping a Downline purchase their first product. It’s addictive. It’s powerful.
Through strategic sponsorships in sports, QNet has built a solid and global brand reputation and identity, in turn instilling even greater confidence in the QNet name for customers, IRs, prospects and the media. Such sponsorships is helping QNet become a household name, appearing at matches and on prominent sports TV channels such as ESPN Star Sports.
PRODUCT AMBASSADORS (Cricket & Golf)
Teaming up with sporting greats who are iconic heroes in our key markets and who love our products is one way that QNet has leveraged off the parallels between direct selling and sports. World record-holder and one of cricket’s all-time greatest bowlers, Muttiah ‘Murali’ Muralitharan, is proudly QNet’s official Product Ambassador, with a particular penchant for QNet’s Amezcua and Veloci-Ti energy brands, Bernhard H. Mayer® watches, getting away on QVI Club holidays, and staying in touch while travelling thanks to the telecommunication solutions of the In-Voice range of products. Joining Murali as a lover of the energised Veloci-Ti performance pendants is top Asian golfer Thongchai Jaidee, who is the official Brand Ambassador of QNet’s Veloci-Ti. The World Top 50 pro golfer wears the titanium performance pendant in every tournament and practice session, as well as in his day-to-day life to give him the added boost of enduring energy that his lifestyle demands.
Since last year, QNet has been the Official Direct Selling Supporter of the Asian Football Confederation (AFC) Champions League (ACL), helping to raise the bar of Asian football across many of our key markets, and ensuring hundreds of orange-clad IRs are cheering on their teams at matches across Asia, the Middle East and Oceana. Also on the football field, we have been involved in the high-profile training camp in Switzerland for the Brazil National Football Team in 2006, ahead of the FIFA World Cup. Camps such as these show the power of teamwork, discipline, and hard work; attributes known to any networker. In another type of football, since earlier this year, QNet has also been the Official Gold Sponsor of the Hong Kong Football Club (HKFC) Rugby Section.
Other sports sponsorships have been on the badminton courts where QNet was the naming-rights sponsor (through the QI Group) of the QI-IBF World Badminton Championship in England (2003) and Spain (2006). In 2009, QNet once again rallied behind badminton, a popular sport throughout our key Asian markets, for the Yonex-Sunrise Open Badminton Super Series (2009).
One of the biggest areas of sports sponsorships for QNet has been on the racetrack. In 2006, the company became the title sponsor of motorsport team Team Meritus in the 2006 Formula V6 Series, which then developed into a sponsorship of the CIMB Team QI-Meritus motorsport team, who were crowned champions of the 2007 Formula BMW Asia Series in China. In 2008, the company’s motorsport involvement increased by becoming the key sponsor and partner of Team Malaysia QI-MeritusMahara.com in the inaugural GP2 Asia Series in 2008, the official feeding ground for the elite Formula 1 championships. The sponsorship continued through to 2010, when the team placed fourth overall in the championship, with Team Malaysia QI-MeritusMahara.com drivers receiving podium finishes throughout the Series and gaining plenty of media coverage.
And now, QNet’s well-built legacy of motorsport sponsorship continues, as the Official Direct Selling Partner of the Virgin Racing F1 team!
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