The Sports Sponsorships Booth Experience at V-Malaysia 2010
At V-Malaysia 2010, the very first INTERACTIVE QNet Sports Sponsorships Booth was unleashed on 8,000 event participants in the QNet Product Exhibition Arena! Reflecting QNet’s vibrant identity as a modern, dynamic and progressive company, sports sponsorships have long been used to make a significant, positive impact on our global family of entrepreneurs and to inspire them to greater heights… QNet strongly believes that the values and requisites for success are very similar for both an athlete and a networker – Dream. Perform. Achieve!
The Sports Sponsorships Booth was an excitingly informative platform, allowing all visitors to learn about the company’s sporting involvement, which include the four-year league sponsorship of the Asian Football Confederation (AFC) Champions League and the high-profile sponsorship of the podium-placing motorsport team, Team QI-Meritus.Mahara. The booth also introduced QNet’s Brand Ambassadors: top Asian golfer Thongchai Jaidee and world-record holder and legendary cricketer, Muttiah Muralidaran, affectionately known to cricket fans the world over as Murali!
Sponsorship Marketing Manager Christophe Altaie and Sponsorship Executive Catherine Lim – together with a team of eight energetic volunteers from QNet – manned the booth to dish out information to IRs, answer any and all questions, and assist in the various sporting games and interactive activities. Informative flyers, videos and visuals also brought the Sports Sponsorships Booth to life.
The booth also served as the main promotional window for QNet’s exclusive energised titanium performance pendants, Veloci-Ti, with anecdotes and testimonials from Thongchai Jaidee and Murali providing real-life examples of the power of the high-performance pendants, while giving IRs compelling stories to take home and utilise when presenting the innovative sporting pendant to customers. Furthermore, QNet staff at the booth were themselves a living demonstration of the effects of the pendants, as they continuously provided great service to IRs throughout the entire event, thanks to the Veloci-Ti pendants around their neck, lending them a big dose of endurance and energy.
The Sports Sponsorships Booth also provided fun experiences and entertainment to IRs, who flocked to the booth, relaxed or played around (depending on what they wanted!), and enjoyed themselves with the various sporting games! Football fans could team up and compete against each other at the very popular foosball table, or take command of their favourite team in the extremely realistic World Cup video games at one of the PlayStation 3 consoles. Cricket and golf fans weren’t left out, either, with video games for that virtual sporting experience on the cricket pitch or golf course! For those desiring a more active activity, the golf putting green was a big hit with IRs, who were ‘watched’ over by a realistic Thongchai Jaidee life-sized cut-out! The actual GP2 race car and AFC Champions League action images provided great photo opportunities for IRs, allowing everyone to snap some memorable shots of themselves and their favourite sporting celebrity and paraphernalia to show off to their friends and family back home.
The most incredible and anticipated event of the five-day Sports Sponsorships Booth was the two-hour ‘meet the fans’ session with Murali himself… Live and in the flesh! After he was introduced on stage in front of thousands of convention attendees as the newest QNet Brand Ambassador, Murali then raced over to the Sports Sponsorship Booth at the QNet Product Exhibition Arena to meet his adoring fans! Excited cricket aficionados were lined up to get their hands on their hero’s signed autograph posters, enjoying a once-in-a-lifetime experience to take pictures and meet with their favourite cricketing legend – the world record holder for the highest wickets taken in Test and One-Day International cricket events!!
Think you missed out on your own autographed poster of cricketing great, Murali? Think again!! Click here to download your own AUTOGRAPHED Murali poster, today!
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