On 11 June, QNET Chief Network Success Officer Malou Caluza attended the Asia Pacific Customer Service Consortium (APCSC) at Crowne Plaza Hong Kong Kowloon East, where she shared her first-hand insights about driving eCommerce using multichannel, mobile apps, and social media integration.
Malou talked about her experience from both customer and corporate perspectives; how eCommerce has transformed the way she shops, and how QNET as a 100% eCommerce company is moving forward globally. She explained how the eCommerce industry today has to constantly address the needs of a new generation of customers who are becoming more dynamic, aggressive, intelligent and demanding.
“Constant innovation is a must to keep up with the ever-changing environment we’re in, as customers are becoming more empowered and tech-savvy than ever before,” said Malou in her presentation. “However, we have to be mindful when we innovate. Make sure you truly listen to your customers to make the innovation worthwhile.”
She also sat as a panelist in the afternoon session.