Unforgettable Defining Moments In QNET History

QNET History is on our mind as we celebrate our 25th Anniversary! What a milestone! As we reminisce on our journey, we can’t help but gush at the moments that have come to define us. These moments are a testament to the power of our Founders’ dreams and vision for us as a successful direct selling company. Here are some of the unforgettable and extremely important moments in QNET History.

Wanna explore everything about #QNET25?


This is the year where our QNET History begins. On 8 September, Dato Sri Vijay Eswaran, Joseph Bismark and a small group of people took their big dream and made it a reality. They launched a new direct selling company you know and love as QNET. Today, we can boast of millions of happy and satisfied customers in over 100 countries.


We celebrated our first anniversary which was marked by incredible growth at unbelievable speed. Our Founders built a strong team of people, many of whom are still with us today 24 years later. Can you spot our current CEO Malou Caluza in this picture? Look closely!



Y2K went off to a great start, marking the beginning of an era of innovation and rapid growth. We launched the Gandhi Coin and Watch, a tribute to our corporate icon. It was the perfect memento to introduce our partnership with a company so rich in heritage and renowned worldwide – Mayer Mint.


This year was special because it was the birth of our annual flagship event – the V-Convention. It was first named V Conference and was held in Indonesia. We wanted to create a space for our global QNET Family to gather and interact with other aspiring entrepreneurs… a space for that “click” to happen. Little did we know back then that we were creating a legacy that would continue to thrive and inspire tens of thousands of IRs worldwide.


In 2002, as our QNET family continued to grow, we got to showcase our passion for sports through the launch of coins exclusively created for the FIFA World Cup. As direct selling and sports share the same core values of leadership, teamwork, resilience and hard work, this project was very close to our hearts. The coins were part of the Korea/Japan Coin Programme.


This was the year we officially forayed into sports sponsorships. It started with the International Badminton Federations’ (IBF) World Championships tournament in 2003. As you can see, our beloved Dato Sri Vijay Eswaran was at the award ceremony, honouring the champs with their medals!


QNET distributed an official coin set for the 2004 Olympic Games in Athens, Greece. 2004 was also when we held our very first V-Convention in Dubai, where Dato Sri Vijay Eswaran launched his first book In The Sphere Of Silence, which continues to be a self-development bible for our staff and IRs.


The clarion call of RYTHM, Raise Yourself To Help Mankind, has been our lifeblood from the very beginning. In 2005, we could make a huge difference through our contribution to the Tsunami Relief Fund in Thailand. The cheque was presented by Dato Sri Vijay Eswaran on behalf of the company. In the same year, Joseph Bismark represented RYTHM Foundation by donating on our behalf to the Red Cross Of Cambodia.


2006 was the year of the ground-breaking innovation for holistic health with the launch of the Amezcua Bio Disc. It was a grand opening to our health and wellness line.


Feeding off of the amazing demand for Amezcua, we added the revolutionary Amezcua Chi Pendant to our wellness product line-up. In this year, we created a wearable version of our then-bestselling product.


This was the year the QI-Meritus partnership was born, proving how much motorsports and direct selling have in common. In the words of Chief Pathman Senathirajah, “Both instances require performance, focus, passion, a winning attitude, and last but not least, teamwork, to get ahead.”


Taking QNET’s Holiday category to a whole new level, Q-Breaks was introduced in 2009, allowing IRs worldwide to take short, quick breaks while creating memories that lasted a lifetime. This year, we also opened a new QNET office in Manila, Philippines, marking a new chapter in QNET History.


Our partnership with Marussia Racing has, of course, been one for the books. Our very own Dato Sri Vijay Eswaran and legendary business magnate Sir Richard Branson announced the partnership in a well-attended press conference.


Joining our lineup of world-class products was the HomePure 7-Stage filtration system. The bestselling water filter not only brought safe and clean water to our IRs homes, it also delivered Pi Water for their overall well-being. 2011 was also the year that QNET Founder Dato Sri Vijay Eswaran received a Lifetime Achievement Award at the World Economic Forum in Malaysia.


This year, we continued to spread our wings. And how! 2012 marked the grand opening of our office in Dubai, UAE. We held a prestigious ceremony that included QNET Founder Dato Sri Vijay Eswaran, QNET Managing Director JR Mayer, the Chairman of the Middle East and North Africa region Tariq Al Yousefi, and the universally beloved Chief Pathman.


QNET revealed our grand goal of Touching A Billion Hearts in 2013. It was a promise to uphold the values of RYTHM, and help change lives for the better in every community we worked in. We feel so passionately about making a difference that RYTHM inspires everything we do.


Who can forget the start of our partnership with the four-time Premier League Champions – Manchester City Football Club! 2014 was the year #QNETCITY was born. We signed on to become their Official Direct Selling Partner, and there has been no looking back!


What a year 2015 was. We stood shoulder to shoulder with Bollywood giants including Anil Kapoor and Sanjay Dutt. We were sponsors of the International Indian Film Academy Awards (IIFA) held in Malaysia. This year, we also took our QNET Achievers for a trip of a lifetime to Manchester. It was the first-ever QNET Achievers’ Incentive Trip.


We celebrated our incredible partnership with Manchester City Football Club with the launch of the much-coveted Cimier QNETCity limited edition luxury timepieces at the Etihad Stadium in Manchester. We had the opportunity to present it to Manchester City Football Club Manager Pep Guardiola. The icing on the cake was when he wore the watch at several press conferences and matches. This was also the year when QNET Achievers were pampered to an exclusive Blue Carpet experience as part of their Incentive Trip.


Solidifying our presence in the region, QNET announced in December of this year that we would become the official sponsor of three major African club-league championships: The CAF Total Confederation Cup, the CAF Total Champions League, and the CAF Total Super Cup for the 2018 season. This marked a years-long partnership with the Confederation of African Football (CAF), emphasising not only our commitment to our Independent Representatives and customers who have put us on the map as a leading direct selling company, but also our relationship with the continent of Africa as one of our key markets for the future.


We celebrated 20 years in the direct selling business. That’s TWO WHOLE DECADES of lives that were changed, and entrepreneurs who saw their dreams come true. We marked the occasion with a very special partnership with the Manchester City Women’s Football Club – making us the first-ever sleeve sponsor of the team.

As part of our partnership with Manchester City Football Club, the QNET-City Football Language School was born. The RYTHM leaning project flies children from underprivileged backgrounds to Manchester, UK, for a two-week football camp. The camp is hosted on City training grounds and the City Football Academy. The children attend training sessions led by expert coaches, and English Language lessons curated by the British Study Centre’s language teachers.


This year was hard to forget as we soaked in a 15,000-strong crowd made up entirely of our QNET Family at V-Convention 2019. We used the opportunity also to make an important announcement: The QNET-Manchester City was officially extended by five years! This means that our partnership will now be ten years strong!


While the Covid-19 pandemic has thrown a wrench in the works, we’ve learnt that NOTHING can stop our QNET IRs who have worked harder than ever. We had broken many records during lockdown all thanks to your hard work, loyalty, love and support. Even though we couldn’t see each other face to face, we were able to celebrate our achievements through V-Convention Connect 2020.


Perhaps the cause that we are most passionate about is leaving behind a Green Legacy for the generations to come. In 2021, QNET partnered with Ecomatcher, a certified B-Corp dedicated to reforestation efforts globally, to plant QNET forests in various countries. The first three forests were planted in Kenya, UAE, and the Philippines which also support local farmers and give them a sustainable livelihood. Since then the Green Legacy project has expanded to other countries through partnership with local environmental NGOs in Indonesia, Algeria, and Turkey.


While the pandemic changed how we do business and interact with each other, it also fuelled QNET’s creativity! As other traditional means of engaging with our customers came to a grinding halt, we turned to social media and digital tools to communicate and engage with our IRs.

Little did we know that our digital campaigns targeted at supporting you in your journey as an IR would be recognised at a global stage. QNET’s award streak began in 2021 with 33 wins and has continued to blaze a trail well into 2022. We still have a few more months to go, and we are already at 31 trophies!


As we celebrate our 25th Anniversary, we reflect on our history, and look towards the future. QNET has a rich heritage of hard work, dedication, and perseverance. Throughout the years, together we have made a significant impact on the lives of our customers, employees, and community. Discover more of QNET's legacy and impact, and join us on our journey towards an even brighter future.

Think you’re a certified QNET fan? Subscribe & test your QNET knowledge by playing our exclusive QBuzz games.

We can’t wait to see what we’ll achieve in time for our next anniversary. We know that with you, QNET History will always stay interesting, joyful and full of achievement. What are you celebrating this anniversary? What is your favourite milestone in QNET History? Leave us a comment.












QNET @ 25

Skip to content