Growing Success: The Power of Duplication

There’s no denying it. Commitment, passion, tenacity and patience are among the most essential prerequisites for business success. 

But every successful entrepreneur will tell you that reaching individual success alone isn’t enough to ensure longevity for your business.

In fact, what every QNET superstar will readily acknowledge is that to truly realise your ambitions of financial sustainability, you need dedicated team members who also possess the same attitude and commitment to business success as you do. And that’s where the power of duplication factors in.

In a nutshell, duplication is the process of transferring knowledge to one’s downlines so that they may replicate your success.

It isn’t simply about getting people to mimic your actions and or mirror whatever you say and do. Rather, it’s about communicating your values, best practices and experiences so that your team members can hit their own marks, attain their goals, and go on to empower others.

Sounds complicated? Not really. Here’s how to put duplication into practice in five simple steps:

Determine how serious your team members are about direct selling 

Everyone has different motivations and objectives for taking up the QNET business opportunity. Some may want to be independent representatives (IRs) simply to access QNET’s high-quality products and services for personal use, while others may seek sustainable earnings and envision a long career in entrepreneurship. 

Hence, look to gauge the commitment of all your team members. 

Do they consistently sign up for coaching programmes and acquire additional training materials? What does their purchase history say about them? Do they constantly promote QNET products and services, and which items do they favour?

It is possible to do this business both full-time or as a side hustle. But without commitment, a person is unlikely to be ready to learn from you and put in the work necessary for success. 

Dedicate your time and effort to committed team members

One of the best things about direct selling is that budding entrepreneurs are never left to sink or swim alone. As such, as a leader, it’s incumbent on you to always be on hand to guide your downlines. 

Remember, every successful IR has gotten to where they are on account of the mentoring and guidance of QNET veterans. So, whether it’s to lead your team members through the process of generating leads or developing their own networks, your presence ensures that the right approaches are duplicated successfully. 

Incidentally, do note that while being present for your downlines includes physical training and guidance, it’s also about being mentally, intellectually and emotionally available to your team.

Teach a clear and specific system

Duplication, as already stated, is about successfully replicating tried and tested strategies. Thus, first and foremost, teach your downlines about the effective techniques and procedures you have used.

You should also ensure that your communication is unambiguous and easy to follow.

A major attraction of direct selling is that anyone and everyone can own and run their own business. However, that also means that you could be faced with team members with little to no sales experience. As such, look to make your lessons as simple as possible and, where necessary, demonstrate what you mean.

This will allow your downlines to not only put the approaches into practice but also help them train others.   

Hold team members accountable for performance

You’ve allocated time to guide your team members and regularly check in with them. Now, it’s time to set expectations and objectives and ensure they implement what they’ve learned.

For IRs to enjoy the fruits of their labour, it’s imperative they stick to established approaches and strategies. So, make sure your downlines understand how well the system would work for them — and everyone in their network — when it’s adhered to and performed correctly.

Note that this step might entail you being firm and assertive with your team members about promoting QNET products and services and meeting business goals. Just take care to never be overbearing. Strive to encourage and empower, instead.

Identify leaders and empower them further

The goal of leadership, including in direct selling, is for leaders to nurture and guide those below them so that they may rise and, eventually, lead. Hence, as much as duplication is about replicating success, it’s also about leaders cultivating the potential of their team members.

Look around your network. Are there IRs who willingly assume more responsibilities and/or are the first to raise their hands to acknowledge missteps? Are there those who’ve taken it upon themselves to become QNET product ambassadors? As a leader, you need to recognise the worth of these gems and develop them further.

Do you recall how you were given opportunities to shine and grow in your current leadership role? It’s incumbent on you to do the same for your downlines. 

At the end of the day, direct selling success is about raising oneself to help others raise themselves and for them to assist other budding entrepreneurs to do the same. That’s the power of duplication.