Throughout the history of the direct selling industry, women have played a significant role in driving its success. In the early days, they sold products and services through home-based parties and events, and their contribution has only kept growing. And despite the challenges posed by a volatile world economy, geopolitical conflicts, and persistent global health concerns, women in direct selling continue to thrive.
In fact, the latest statistics show that even more women are opting to become direct sellers. According to the World Federation of Direct Selling Associations (WFDSA), women currently make up 74.4% of direct selling reps worldwide – indeed a significant and undeniable majority.
So, what makes the industry so appealing to women, and why have millions come to view it as the perfect platform for achieving success?
Here are five reasons:
1. Equal opportunities
Inclusivity has always been a hallmark of direct selling. And it is this facet of the business — that doesn’t discriminate based on caste, colour, creed, gender, educational background or experience — which has allowed countless women to thrive in an environment where they’re treated more equally.