In a growing era of layoffs, inflation, and what experts are dubbing the “cost of living crisis”, the World Direct Selling Association has reported impressive growth stats in a struggling post-pandemic economy, with the industry having experienced a three-year compound annual growth rate of 3.8% from 2018-2021. While direct sellers worldwide haven’t been feeling the pinch quite the same as the rest of the world, it’s important to be mindful of the current economic climate when you approach new prospects.
The Post-Pandemic Economy
As the world slowly recovers from the staggering impacts of the pandemic, people are still finding their bearings. The International Monetary Fund has stated that inflation in 2022 could reach 5.7% in advanced economies and 8.7% in emerging and developing economies. This rapid inflation gives way to rising costs of commodities, which then makes an average consumer more wary than normal about where their money is being spent. When you hear people asking, “do I really need this?” that’s when you know it’s time to change how you approach direct selling.
How To Approach Direct Selling In 2022
Focus On Your Prospects
It is normal for your prospects to have a lot of questions about QNET, its products and what direct selling entails. Listen to their fears and questions, and answer them to the best of your ability. If you don’t know an answer, be honest and tell them you’ll get back to them. Encourage them to do their own research but point them in the right direction with regard to official websites and documents. Building a good professional and transparent relationship with them will benefit you in the long run.
Practice Empathy
Do not dismiss your customer’s concerns, whatever they may be. Practice active listening and show that you understand their very real fears. Making a case for sales is less important than making your customer feel seen and heard. That allows you to appear confident and trustworthy, which will increase your chances of bringing in a new team member.
Perfect Your Presentations
If you’re not confident in the products and services or even the company while you are making your presentation, you’ve already lost the sale. It will help you, in the long run, to anticipate what your prospects may ask you and prepare answers for them. Your customers need to feel like you are providing value, and you can only get to that level when you practice your presentations and perfect them.
Sell Solutions, Not Products
Take into consideration that people are actively choosing to buy high-quality products at higher rates, knowing it will serve them a long time. That puts you in a great place as a QNET Independent Representative to showcase the life-enhancing qualities of QNET products and services. Pitch them as a solution to a very real problem they are facing rather than just a product. When it’s all said and done, they will see for themselves that QNET products are also built to last, independently certified and adheres to the strictest quality control.
To Sum It Up
It’s crucial to be aware that people are feeling anxious at the minute. When you approach a new prospect, remember that people are finding it difficult to think about spending money on something they don’t think is essential. It is your job as a direct seller to be patient and address their many worries in as graceful and informative a way as possible. Follow these tips and navigate the current post-pandemic economy with ease.
